Marketing is Too Important to be Left to the Marketing Department

It was HP co-founder, David Packard, of all people, who came up with one of my all-time favorite quotes on marketing, specifically that « marketing is too important to be left to the marketing department. » This quote is often mentioned in the same breath as these famous Peter Drucker quotes: “Because the purpose of business is to…

Sourced through Scoop.it from: kellblog.com

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